Love Lamb Week (1st - 7th September)

Established in 2015, Love Lamb Week (1st–7th September annually) provides a strategic opportunity to showcase ongoing lamb promotion activity while encouraging consumers to enjoy lamb during its peak season.

NSA works closely with levy boards and other industry bodies to facilitate the campaign, but its success relies on individual farmers getting involved and amplifying its messages in whatever way they can, whether through running lamb tastings in their local area, engaging with the public, or creating and sharing content on social media.

Its never too early to start planning! 
Here are just a few ideas of how you might get involved:

• Get your Love Lamb Week resources here.
• Visit your local farm shop, butcher or pub and highlight Love Lamb Week. Ask them to promote local lamb on the specials boards for the week to celebrate.
• Back to school. See if you can visit your local school and hand-out recipe leaflets to promote the quick and easy lamb recipes, perfect for the back to school rush!
• Get social: Find @LoveLambWeek on Facebook or @LoveLambUK and share your Love Lamb Week content.
• Tell your story: Post pictures of any activity and even your delicious lamb dinner using the hashtags #LoveLambWeek, #MakeitLamb and #LoveLamb

Take a look at the existing links below too which bring together a list of links to existing lamb promotional activity, taking place all year around. Tasty recipes, promotional campaigns and regional activities provide examples of the many ways to support British Lamb Producers 24/7.

LMC Northern Ireland is the representative body for Northern Irish Farm Assured Lamb. The website provides information and case studies on farmers and butchers using the scheme as well as a range of lamb recipes which consider every occasion.

HCC (Meat Promotion Wales) consumer facing website, featuring loads of recipe ideas incorporating Welsh Lamb and Beef. It’s Find a Restaurant and Find a Butcher tools too also make it as easy as possible for consumers to find places to eat and purchase near to them.

AHDB Beef & Lamb incorporates lamb promotion into a wide variety of its activity. The organisation is continually working with retailers and butchers to promote new lamb cuts, as well as doing public-facing promotions. Most recently AHDB has released a timely series of cooking demonstrations to help families perfect their barbecuing skills.

Quality Meat Scotland (QMS) promote Scotch Lamb all year round using its consumer facing website. Find loads of recipes, videos and access to printed materials via the website link. 

New Next Generation Love Lamb Ambassador takes on campaign promotion

Rosie Bloor from Somerset took on the role of Love Lamb Ambassador following a call for Next Generation applicants to become the face of the Love Lamb Week campaign in 2023.

Running 300 ewes extensively across the Mendip Hills and Somerset Levels Rosie knows first hand the value and importance of sharing positive farming messages via social media having already established a following on social media with stories from her life shepherding their flock and selling some produce directly to the consumer.

Alongside husband James, and young daughter Annabelle, Rosie leads operations on farm with their commercial flock of Lleyn, Texel and Exlana ewes.

Rosie explains: “I already share my daily farm life on social media via Instagram so thought this would be a good opportunity to reach a new audience. I share our farming experiences to show friends and family what I get up to and to educate them on British farming. We are always trying new and initiative ways to improve efficiency and productivity on the farm and I enjoy sharing this to show that sheep farming is not just chucking some sheep in a field!”

The farm also sells a small percentage of lambs direct to customers through meat boxes, another reason why Rosie applied for the role of Love Lamb Ambassador.

She adds: “I'm passionate about British farming and helping the public to make the link from farm to what ends up on their plate. I believe it is so important to educate everyone on where their food comes from, dispel the many myths that are flying around about farming and help drive home the message that British lamb is a healthy, sustainable, affordable and delicious choice for everyone.”