NSA Next Generation Ambassadors come together from all over the UK

24th February 2014

National Sheep Association (NSA) is bringing together its NSA Next Generation 2014 Ambassador Group for the first time today (Monday 24th February), in the first of five dedicated training sessions planned throughout the year.
This is the inaugural year of the Ambassador Programme and NSA was overwhelmed with top quality applications for the group, going through a shortlisting and interviewing process to select 11 outstanding individuals.

Joanne Briggs, NSA Communications Manager and Next Generation Co-Ordinator, says: “When we opened the application process for the first ever NSA Next Generation Ambassador Group little did we expect the reaction we got. More than 40 applications flooded in, each and every one a worthy candidate for the programme we were planning. Our thanks go to everyone who sent in an application and attended an interview – your enthusiasm and passion for the sheep sector was a pleasure to see and left us with some incredibly difficult decisions to make.
“We are delighted with our final line-up of 11 Ambassadors and look forward to the training sessions over the coming months, as well as cultivating long-term relationships with these people as they use their newly acquired skills to develop their farming business further and become spokespeople for the sheep industry.”

The first training session, starting today for three days in Droitwich, Worcestershire, will be a mix of specific sheep farming topics and personal development skills. By retaining this two-fold structure for all five events through the year the Ambassadors will gain skills such as market selection, food chain development, sheep husbandry, brand development and adding value, optimising genetics, meeting targets, business planning, presentation skills, conflict resolution and promotion of the sheep sector. NSA would like to thank Eblex, Dunbia and Two Sisters as the founding partners of this project, and our other delivery partners who will assist with training throughout 2014.”


Meet the ambassadors here.

The NSA Next Generation Ambassadors come from across the UK
The NSA Next Generation Ambassadors come from across the UK