NSA is proud to support British Lamb Week, 1st-7th September
24th August 2015
A strategically planned British Lamb Week - Tuesday 1st to Monday 7th September – is gathering increasing support, including from the team here at NSA.
Find out how you can get involved
Phil Stocker, NSA Chief Executive, says: “British Lamb Week has been borne out of immediate need, due to recent poor lamb prices. This, coupled with average UK consumption falling, means it is clear we must do more to build our domestic market here in the UK.
“We should recognise that there have been late summer lamb promotions run for many years in UK, but this strategically planned British Lamb Week will bring more focus to these existing promotional activities, and add to it by encouraging more social media activity, local and farm-based events, and media coverage.”
Support the campaign with your own social media activity
Take a look at the list of links below, which brings together existing lamb promotional activity. Tasty recipes, promotional campaigns and regional activities provide examples of the many ways to support British Lamb Producers when they need it most.
http://www.beefandlambni.com/ - Northern Ireland Farm Quality Assured (NIFQS) is the representative body for Northern Irish Farm Assured Lamb. The website provides information and case studies on farmers and butchers using the scheme as well as a range of lamb recipes which consider every occasion.
http://www.eatwelshlambandwelshbeef.com/en/welsh-lamb - In a bid to encourage shoppers to buy Welsh Lamb, Meat Promotion Wales (HCC) recently launched its autumn marketing campaign. Consumers will get the chance to taste various Welsh Lamb products as mobile kitchens visit retailers throughout Wales and surrounding regions. Inspiration and recipe ideas can also be found on the website.
http://www.redtractor.org.uk/recipes/lamb - Red Tractor Assurance (RTA) is gearing up for a huge on-pack promotion this autumn. The UK wide assurance body is aiming to highlight key standard marks and raise awareness of Red Tractor to consumers. Additionally, various recipe ideas can be found on its website.
http://www.simplybeefandlamb.co.uk/ - AHDB Beef and Lamb incorporates lamb promotion into a wide variety of activity. The organisation is continually working with retailers and butchers to promote new lamb cuts, as well as doing public-facing promotions. Most recently AHDB has released a timely series of cooking demonstrations to help families perfect their barbecuing skills. Link to the new barbecue videos here.
http://www.tastyeasylamb.co.uk/ - The recently launched ‘Lamb. Tasty. Easy. Fun’ campaign is the result of a close collaboration between three food and farming boards from England, Ireland and France. Extensive information on lamb cuts and recipes to suit all are detailed on the website.
http://www.whambamlamb.com/ - A high impact advertising campaign has been launched by Quality Meat Scotland (QMS) to promote Scotch Lamb. With the campaign set to reach millions, QMS is hopeful this year’s campaign will be of similar success of its 2014 ‘Wham Bam Lamb’ campaign. Support is building for its upcoming ‘Love Scotch Lamb Weekend’ on 5th and 6th September. To read more click here.