Calling all sheep farmers – Are you the new ‘Face of Love Lamb’?
8th September 2021
The seventh annual Love Lamb Week has drawn to a close this week following seven days of enhanced promotion by UK levy boards and organisations such as the National Sheep Association (NSA) sharing the message of sustainable sheep farming and the delicious, nutritious product it creates with the nation.
The 2021 campaign has targeted retailers, chefs and butchers as well as farmers and the wider industry itself to encourage them to share information on the qualities of lamb both in the field and also on the plate with clear explanations on the positive role sheep farming has to play in maintaining the UK’s beautiful and varied landscapes.
NSA is now hoping the momentum of this positive promotion can continue and is seeking a hard working and enthusiastic sheep farmer to become the new ‘face of Love Lamb’ to help with this for the next year.
The successful farmer will take on social media activity for the campaign supported by NSA and other key organisations who have coordinated the campaign for several years following its establishment in 2015 by Cumbrian sheep farmer Rachel Lumley. Rachel sadly passed away in 2020, therefore it is hoped the new face of the campaign will take on her legacy and honour her name and ambition to improve the nation’s taste for delicious lamb once again.
NSA Communications Officer Katie James says: “NSA is proud to work alongside the UK levy boards and other industry organisations to support the delivery of Love Lamb Week each year. NSA recognises however, that the success of the campaign is boosted by farmer’s own activity, telling their personal story of their work to produce a sustainable delicious product in the UK’s beautiful countryside. That is why NSA and the Love Lamb steering group is now searching for a farmer who is happy to share their working life with the British public via social media to help inform and educate on sheep production and it’s environmental and nutritional credentials.”
To apply to take on the activity applicants are required to complete an online form and submit a short video detailing their own sheep farming story and reasoning why they believe they would be a good spokesperson for the campaign. Applicants must be aged 18 or above and live and work in the UK, with sheep farming as their main source of income.
NSA’s Katie James continues: “NSA is already aware of many enthusiastic and engaging farmers using social media to give an insight into life working in agriculture who are excellent at informing the public on the highs and lows of farming life. We are confident this competition will uncover some new farming faces who can help the social media accounts attract a larger audience that will enjoy watching and learning from the stories and posts that are shared.”
The successful applicant will take on the Love Lamb Facebook and Twitter accounts for the next 12 months providing the opportunity to share content from a complete farming year. They will be required to work with NSA and the other organisations involved in delivery of Love Lamb Week to ensure a consistent message is shared with audiences.
Following the submission of a short video online here, shortlisted applicants will be invited to complete a short Zoom interview with a panel of industry experts before commencing their own social media activity at the beginning of October.
There is now just one week left to apply as applications close on Wednesday 15th September at 5pm.
Further enquiries should be made to NSA Communications Officer Katie James via [email protected]