NSA Scotland welcomes joint work of levy bodies to force change of BBC’s Blue Peter’s anti-meat messages.
NSA and NSA Scotland are pleased to commend the three British levy bodies on their swift action to instigate a U-turn from the popular children’s TV programme Blue Peter persuading them to change their messaging to one which promotes a healthy balanced diet that includes meat.
An open letter from QMS, AHDB and HCC was sent in response to CBBC Blue Peter’s Green Badge campaign, which included the misdirection to children to replace red meat dishes with “climate-friendly” plant-based alternatives. The positive outcome from the letter resulted in the BBC changing the criteria used to encourage children to be environmentally friendly and an update of their messaging to promote a healthy balanced diet and add that local grass-fed meat can also make a difference to climate change.
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