NSA Scotland Working Together To Encourage Scotch Lamb for St Andrews Day
6th October 2020
United Auctions has been joined by NSA Scotland, NFU Scotland and the Institute of Auctioneers and Appraisers in Scotland (IAAS) to promote the use of Scotch Lamb PGI to celebrate St Andrew’s Day (30 November).
The campaign to get Scotch Lamb onto menus and dinner tables for St Andrew’s Day has kicked off, with the stakeholders asking farmers, crofters and producers to get involved and spread the word at a local level.
This year, due to Covid-19 restrictions, the campaign is not encouraging public events, but instead asking families to enjoy a lamb dinner with those already in their household.
The industry will be backing the consumer-facing work of QMS, who will be promoting Scotch Lamb to the Scottish public. The campaign is also encouraging local organisations, schools and businesses to include special lamb options on their menus for Scotland’s National Day, supporting local farmers and rural Scotland in the process.
George Purves, Managing Director of United Auctions, said: “We were overwhelmed with the support for last year’s campaign with more than 1500 people participating in events all over Scotland. This year we would like to see households, schools and businesses throughout Scotland get involved to help make Scotch Lamb synonymous with St Andrew’s Day.”
Andrew McCornick, NFU Scotland President, said: “Scotland’s sheep farmers produce lamb to the highest welfare standards, environmental standards as well as to highest quality, so it is only appropriate that we celebrate Scotland’s national holiday with a food we can be proud of. This St Andrews Day I will be sitting down with my household and tucking into a delicious Scotch Lamb meal, and I hope that other Scottish households will join me in doing so.”
Neil Wilson, IAAS Executive Director, said: “Scottish auction marts are delighted to support our committed and talented farmers by helping them market their world class produce through the live ring, the most transparent price discovery marketing system available. “Scotch Lamb is produced to the highest welfare and environmental standards and it is a privilege to help promote lamb as the meal of choice to celebrate St Andrews Day as well as being a great meal option for households throughout the year.”