New Love Lamb Ambassador takes on campaign promotion
12th December 2023
A sheep farmer from Somerset is set to become the new face of Love Lamb Week following a National Sheep Association (NSA) contest to find an engaging social media user to lead the campaign’s online activity.
Having established her own following on social media with stories from her life shepherding her flock and selling produce directly to the consumer, Rosie Bloor, who farms in the Mendip Hills and on the Somerset Levels, was an obvious choice to take on the Love Lamb Ambassador role.
Running a commercial flock of Lleyn,
Texel and recently added Exlana ewes alongside husband James and baby daughter Annabelle, Rosie understands the value and importance of sharing positive farming messages with the wider public on social media and is looking forward to supporting the campaign that encourages the consumption of lamb to the UK consumer.
Rosie comments: “I already share my daily farm life on social media via Instagram so thought this would be a good opportunity to reach a new audience. I share our farming experiences to show friends and family what I get up to and to educate them on British farming. We are always trying new and innovative ways to improve efficiency and productivity on the farm and I enjoy sharing this to show that sheep farming is not just chucking some sheep in a field!”
The farm also sells a small percentage of lambs direct to customers through meat boxes, another reason why Rosie applied for the role of Love Lamb Ambassador. She adds: “I'm passionate about British farming and helping the public to make the link from farm to what ends up on their plate. I believe it is so important to educate everyone on where their food comes from, dispel the many myths that are flying around these days about farming and help drive home the message that British lamb is a healthy, sustainable, affordable and delicious choice for everyone.”
The Love Lamb campaign was established in 2015 as a strategically planned ‘Love Lamb Week’ (run 1st - 7th September annually) to provide the perfect opportunity to share information on lamb production and to encourage consumption of lamb during its peak season. In recent years the campaign has shared content year-round to continue to grow its following and to help improve the understanding of sheep farming amongst UK consumers.
Follow the Love Lamb social activity @lovelambuk on Instagram and @LoveLambWeek on Facebook and X (formally known as Twitter).
