Promoting Quality Mutton
12th February 2016
There are many producers of superb quality mutton in the UK, and it is a sector which offers great opportunities for sheep farmers looking to add value to their older animals. Perhaps the greatest problem faced by retailers, whether farmer/retailers, butchers or caterers in promoting mutton to the public is a psychological one stemming from bad folk-memories of poor quality wartime meat.
The question is how to overcome this misplaced prejudice amongst the potential customers?
