Search is on to find the ‘Face of Love Lamb’

26th August 2021

Love Lamb Week was established in 2015 by Cumbrian sheep farmer Rachel Lumley in response to poor lamb prices and low domestic consumption. Rachel sadly passed away in 2020, the new face of the campaign will take on Rachel’s legacy and honour her name and ambition to improve the nation’s taste for delicious lamb once again.

The new ‘Face of Love Lamb’’ will be required to take on the social media activity of the Love Lamb accounts on Facebook and Twitter following next month’s campaign that runs from Wednesday 1st September to Tuesday 7th September. This year the weeklong campaign is focussing on the sustainable nature of UK sheep farming in its messaging and it is expected the successful farmer to take on the accounts for the next 12 months will keep that message central to their promotion.

To apply to take on the activity applicants should complete the form below and submit a short video, detailing their own sheep farming story and reasoning why they believe they would be a good spokesperson for the campaign. Applicants must be aged 18 or above and live and work in the UK, with sheep farming as their main source of income.

The successful applicant will take on the account for the next 12 months providing opportunity to share content from a compete farming year. They will be required to work with NSA and the other organisations involved in delivery of Love lamb Week to ensure a consistent message is shared with audiences.

Following submission of the short video, shortlisted applicants will be invited to complete a short Zoom interview with a panel of industry experts before commencing their own social media activity at the beginning of October.

The competition will be open to applications until Wednesday 15th September at 5pm.

Guidance on creating your entry and terms and conditios, including how NSA process your data, can be downloaded at the bottom of this page.


Entries have now closed.